Does personality matter in social media? An approach to factors influencing citizen-given importance towards use by public administrations
研究发现公民的人格特质（如开放性、宜人性、尽责性）显著影响其对政府使用社交媒体的重视程度，而神经质和外向性则产生负面影响，且年龄、性别和信任度起调节作用。
• Citizens' personality affects how public administrations social media use is valued. • Openness, agreeableness and conscientiousness positively affect citizen perceptions. • Neuroticism and extraversion negatively affect citizen perceptions. • Age, gender and trust in government moderate some effects of personality traits. • Governments might improve communications by enabling detection of personality.