消费者抵抗与新自由主义后秩序的来临

Consumer resistance and the coming post-neoliberal order

Marketing Theory · 2026
被引 0
ABS 3

中文导读

本文借助Gary Gerstle的政治秩序概念,重新解读消费者抵抗如何成为新自由主义时代的学术焦点,并评估其危机如何动摇既有框架、重塑抵抗意义,为替代性政治想象开辟空间。

Abstract

This commentary uses Gary Gerstle’s concept of political orders to reinterpret the rise of consumer resistance as a signature scholarly preoccupation during the neoliberal era. It further assesses how neoliberalism’s ongoing crisis unsettles the field’s inherited frameworks, reshapes the conditions under which resistance becomes meaningful, and opens space for alternative political imaginaries. The commentary concludes with speculation on where consumer resistance scholarship might be heading in the post-neoliberal order and what conceptual tools and sensibilities the new order might require.

消费者抵抗新自由主义政治秩序学术批判