Resource mobilization for frugal innovation to address grand challenges: social embeddedness and non-market logics perspectives
研究全球南方节俭创业者如何通过社会嵌入和非市场逻辑（如社区关系、信任和共享价值观）获取和配置资源，以应对重大社会挑战，对关注包容性发展和创业的学者有参考价值。
<p dir="ltr"><b><u>Abstract</u></b><br>This study examines how frugal entrepreneurs in the Global South mobilize resources through social embeddedness and non-market logics to address grand challenges. Drawing on multiple case studies, we integrate the constructs of social embeddedness and non-market logics to explain how entrepreneurs access, combine, and deploy resources through community ties, trust, and shared values. The findings reveal that resource mobilization in frugal innovation extends beyond market rationality and is shaped by relational norms of reciprocity, solidarity, and collective benefit. Socially embedded networks provide legitimacy and enable the co-creation of affordable, contextually appropriate solutions that contribute to inclusive development. By theorizing resource mobilization as a socially and institutionally grounded process, this study advances the understanding of entrepreneurship in the Global South and demonstrates how frugal innovation transforms local resourcefulness into collective responses to grand societal challenges.