超越位置:人类流动性作为酒店绩效的关键决定因素

Beyond location: Human mobility as a key determinant of hotel performance

Tourism Management · 2026
被引 0
ABS 4

中文导读

研究酒店周边区域的人类流动性如何影响其收入和入住率,发现商业流动性(零售、餐饮、工作、交通活动)与酒店绩效正相关,且不同档次酒店敏感性不同,为选址和定价策略提供参考。

Abstract

This paper positions that human mobility within a hotel's catchment area constitutes a critical determinant of hotel performance, and we examine how this relationship varies across hotel classes and across the pandemic and post-pandemic periods. Building on a gravity-based framework of spatial interaction, we argue that higher local mobility enhances hotel revenue and occupancy. Utilizing a panel of U.S. hotels linked to granular mobility analytics, we find that commercial mobility flows—capturing retail, grocery, workplace, and transit activity—are positively associated with hotel outcomes. Luxury and upscale properties exhibit greater sensitivity to mobility fluctuations, while economy hotels rely more on flexible pricing strategies to offset reductions in mobility. The mobility–performance relationship persists into the post-pandemic period, albeit its magnitude moderates as travel patterns normalize. By reconceptualizing ‘location’ as dynamic human mobility, this study advances theory and offers actionable insights for site selection, marketing positioning, and pricing strategy in hospitality.

酒店管理旅游经济学空间分析人类流动性