多模态数字内容环境中的旅游营销:旅行意愿的产生及其影响机制
Tourism marketing in multimodal digital content environments: Generation of travel intention and its influencing mechanism
Tourism Management · 2026
被引 0
ABS 4
- Sirong Chen
- Xiaonan Li
- Yukuan Xu 通讯
- Rob Law
- Yifan Zuo
旅游营销数字营销内容营销消费者行为