Corporate Reputation and International Business: Taking Stock and Moving Forward
通过文献计量和系统综述，梳理了1986至2025年间8本顶级国际商务期刊中109篇关于企业声誉的研究，归纳了前因后果并提出了概念框架和研究议程，适合关注企业声誉与国际战略的学者快速把握领域全貌。
Abstract Corporate reputation constitutes a crucial intangible asset for preserving and boosting a firm’s competitiveness in the global market. A rich body of research has examined the construct of corporate reputation, and its role in international business (IB) has been growing over time. However, research on corporate reputation in the context of IB has not yet been reviewed and synthesized to identify the intricate intellectual developments of this domain’s literature. To address this lacuna, the current study uses bibliometric analysis, coupled with a systematic literature review, to map and summarize findings from 109 publications focusing on this research context, published between 1986 and 2025 in eight prestigious IB journals. In addition, content analysis synthesizes the antecedents and outcomes of corporate reputation and provides a conceptual framework that portrays the knowledge structure of this field of research. Bibliographic coupling uncovers five key research clusters. This study recommends an agenda for continued research in this area.