The influence mechanism of destination social responsibility domains on resident–tourist value co-creation intention
通过四个情景实验，研究了目的地社会责任的不同类型（必备型与吸引型）如何通过容忍和感激的中介作用，以及地方依恋风格和社会规范强度的调节作用，影响居民与游客的价值共创意愿。
Destination social responsibility (DSR) significantly shapes residents' behaviors. Nonetheless, the effects of DSR domains (must-be vs. attractive) on resident–tourist value co-creation intention (RVCI) remain unexplored. Grounded in Cognitive–Affective System Theory, this study conducted four scenario experiments to examine the differential effects of DSR domains on RVCI and to test the mediating roles of tolerance and gratitude, as well as the moderating roles of place attachment style (secure vs. insecure) and social norm intensity (high vs. low). The results show that attractive DSR has a stronger effect on RVCI than must-be DSR. Tolerance and gratitude significantly mediated the relationships between DSR domains and RVCI. Moreover, both place attachment style and social norm intensity moderated the relationships between DSR domains and RVCI, as well as the mediating roles of tolerance and gratitude. This study reveals the underlying processes through which DSR domains influence RVCI and provides theoretical insights and practical implications for destination management and sustainable tourism development.