Psychoanalysis as a marketing theory
这篇评论回顾了精神分析在营销理论中的应用，分为三个时期：商业利益驱动、批判文化理论、探索当代消费的异常与秘密愉悦，并讨论了未来发展的挑战与路径。
This commentary reviews the use of psychoanalysis in marketing theory. It breaks this application into three epochs. The first was driven by commercial interests in marketing practice. The second saw psychoanalysis as a critical and cultural theory to understand the symbolic aspects of consumer society. The most recent deploys psychoanalysis to explore the perversions, pathologies and secret pleasures of contemporary consumption. From here, the commentary briefly identifies the institutional, theoretical, methodological and political challenges posed by psychoanalysis as a marketing theory and proposes paths for the future development of marketing and consumer psychoanalysis.