Human Capital and International Markets
通过实验研究，发现跨国公司在韩国招聘时，外资企业比本土企业更有吸引力，但本土企业宣传性别多样性时获益更大；多样性举措对女性有正面影响，对男性有负面影响。
Abstract This study examines the interplay between foreignness and potential advantage in the host country, as experienced by multinational firms, from a diversity perspective in their acquisition of human capital in international markets. Drawing on signaling theory, we examine how signaling of foreignness and diversity within corporate social responsibility affects corporate attractiveness and how this effect is explained by gender. This study uses an experimental design in the context of South Korea and finds that foreign firms are perceived as more attractive than local firms in the absence of diversity signals. However, corporate attractiveness is enhanced for local and foreign firms, with local firms benefiting more when promoting gender diversity. The results also indicate that diversity initiatives have a positive effect on women and a negative effect on men, and these findings remain consistent with robustness checks.