Conspicuous consumption research: Thematic evolution, theoretical structure, and future directions
系统回顾955篇炫耀性消费文献，梳理该领域从经济学起源到跨学科发展的演化，重新定义炫耀性消费为地位信号，并为企业产品组合、沟通策略等提供实践指导。
This article presents a comprehensive review of conspicuous consumption research by examining its past and present to project its future. Drawing on a systematic review of 955 articles on conspicuous consumption, we trace how the field has progressed from its origins in economics to a multidisciplinary domain spanning psychology and marketing. This evolution has led to diverse interpretations of conspicuous consumption and to a disentangling of the concepts of conspicuousness, luxury, and status, resulting in a redefinition of conspicuous consumption primarily in terms of status signaling. This definition is agnostic to specific behavioral manifestations and instead accounts for the malleability of status symbols across time and socio-economic contexts. Building on this conceptualization, we outline avenues for future research that engage with ongoing socio-economic transformations and offer practical insights that will guide firms in shaping their product portfolios, communication strategies, distribution choices, pricing decisions, and the markets they serve.