The venture clienting readiness canvas: How corporations can assess their organizational readiness for new venture collaboration
引入企业客户就绪画布，一种事前评估工具，帮助企业在参与企业客户活动前评估内部条件，通过文献综述和专家工作坊提炼出五个就绪领域，为管理者提供结构化方法。
Venture clienting (VCL) emerged as an increasingly prominent form of collaboration between corporations and new ventures. However, many VCL initiatives stall because corporations are not organizationally prepared to collaborate with new ventures. Using a design science (DS) methodology, this study introduces the Venture Clienting Readiness Canvas, an ex-ante assessment tool that helps corporations evaluate the internal conditions necessary for successful VCL before engagement begins. We derived five readiness domains—strategic alignment, collaboration governance, communication and trust, organizational culture, and collaboration processes—from a systematic literature review. In addition, we refined the canvas through four practitioner workshops with experienced VCL experts as part of a formative evaluation and subsequently assessed the artifact in a summative evaluation involving nine additional VCL practitioners. The results demonstrate that the canvas offers a structured, actionable approach to assessing organizational readiness for VCL. Thus, this study contributes prescriptive design knowledge on how corporations can anticipate the organizational tensions, coordination demands, and organizational change necessities inherent in collaborating with new ventures.