COMPETING FOR SUSTAINABILITY: Sensemaking and organisational engagement in European tourism competitions
本研究通过访谈16个欧洲旅游目的地的高管，发现管理者对竞赛目的和意义的理解（即意义建构）决定了组织参与程度，并识别出五种意义建构模式，解释了参与从实质性学习到象征性应付的差异。
Sustainability competitions are widely used as soft governance instruments, yet organisational engagement varies considerably. This study explains this variation by examining managerial sensemaking. Drawing on interviews with senior managers from 16 European destinations, the study demonstrates that engagement is shaped by how tourist destination managers understand the purpose and relevance of competitions through identity-related interpretive logics that define what the organisation stands for, and thus its values and purpose. These logics determine whether competitions are treated as meaningful governance mechanisms or as marginal compliance or reputational exercises. We identify five sensemaking configurations that explain variation between substantive, learning-oriented engagement and selective or symbolic responses, and show that these configurations may shift over time as organisational experiences and contexts change.