REPLY.
回复了Brownlow对作者关于利基保证服务市场评论的评论，讨论了养老金审计市场中审计产品的差异化及其对定价的影响。
Abstract This article presents a reply to the review article of the author related to niche assurance service market. The reviewer B. Brownlow draws the analogy between five similar models of blow dryers competing on the basis of price contrasted with a differentiated product which competes on the basis of product differentiation. Author not assert that all pension plan audits are homogeneous products. Accounting firms participating in the pension audit market may differentiate their products. This differentiation may come in the form of reduction of the risk that the plan would be out of compliance; in effect, this is the value of the audit "product" to the client. This differentiation may be a logical conclusion of the observed difference in pricing structure among the firms. Author echo's Brownlow's assertion that "higher value estimations means higher prices. Secondly, he appreciate Brownlow's useful suggestions for research examining the value of an audit using behavioral techniques to elicit clients' perspectives.