Understanding Business Model Innovation: Unraveling the Role of Schemas, Entrepreneurial Team Faultlines, and Industry Context
研究创业团队如何利用多样化的认知资源推动商业模式创新，发现团队图式共享对创新至关重要，但其效果取决于团队断层和行业竞争逻辑。基于799家中国IT企业的实证分析支持了观点。
ABSTRACT Business model innovation (BMI) is a key decision faced by entrepreneurial firms. Yet, a firm's entrepreneurial team can hold diverse cognitive views of business models, leading to an incomplete understanding of how entrepreneurial teams can actually leverage these diverse cognitive resources for BMI. Drawing on the cognitive view of BMI, we explore how domain‐specific schemas—a key aspect of managerial cognition gleaned from prior industry experience—may influence BMI. Rather than assuming the influence of schemas is uniform across situations, we conceptualize it as contingent on two salient situated factors—namely, team faultlines and industry competition logic. We posit that while the sharing of schemas in entrepreneurial teams is critical for BMI, whether those teams are able to bring about actual innovation depends on the industry context in which their new venture operates. Empirical analysis of 799 IT‐based firms in China provides general support for our arguments. Our study contributes to the cognitive view of BMI and deepens our understanding of the role of situated context in BMI.