How virtual fitting rooms shape wellbeing and readiness for virtual events: The moderating role of self-perception traits
基于自我决定理论和社会比较理论，通过两项实验（总样本507人）发现虚拟试衣间的服装吸引力和设计通过幸福感影响用户对虚拟活动的准备度，且自我感知特质起调节作用。
As immersive experiences become prevalent, Virtual Fitting Rooms (VFRs) have emerged as a preparatory stage in which users create and dress avatars before participating in virtual events. Drawing on Self-Determination Theory, this study examines how aspects of VFR experience influence readiness for the virtual event through hedonic wellbeing. It also applies Social Comparison Theory to assess how fashionable self-image and tendency to social comparison moderate these effects. Two VFR experience-based studies (total N = 507) were conducted, in which participants dressed avatars for either a professional or an entertainment-focused virtual event. Results indicate that wellbeing mediates the effects of perceived clothing attractiveness and VFR design on readiness in both contexts, while self-congruence with avatar clothing influences readiness through wellbeing only in professional settings. The findings reveal moderation patterns, with self-perception traits shaping relationship strength. These insights emphasize the pivotal role of the VFR stage in shaping users’ wellbeing and readiness.