Mental time travel: How temporal and social distance shape tourism word-of-mouth
研究了回忆的时间距离和社会距离如何交互影响旅游记忆加工和口碑，发现不同社会距离群体在情绪唤醒和口碑衰减上存在差异。
Tourism memory research predominantly emphasizes instantaneous features while overlooking memory's temporal dynamics and situational dependency. This research investigates how retrospective temporal distance and social distance interactively influence memory processing and subsequent word-of-mouth across both positive and negative experience scenarios. Through four studies, we demonstrate that increased retrospective temporal distance triggers close social distance groups to exhibit higher negative emotional arousal but lower positive emotional arousal, which accelerates the decline in positive word-of-mouth. Conversely, distant social distance group exhibits faster decay in negative emotional arousal but sustained positive arousal, slowing positive WOM erosion. This research underscores the heterogeneity in memory formation and processing outcomes across social and situational factors. It thus offers a novel lens for accurately explaining word-of-mouth behaviors.