Champions of the soil: Environmental vanguard visions in the post-truth era
分析纪录片《亲吻大地》及其续集如何利用后真相政治推广再生农业，揭示其忽视科学争议并随政治气候变化的策略，适合关注环境传播与政治修辞的读者。
The popular documentary Kiss the Ground (2020) and its sequel Common Ground (2023) both portray regenerative agriculture as a “simple solution” to climate change, chronic disease, and other planetary crises. Following in a long tradition of advocacy media, the environmentalists behind both films enlisted a host of celebrities to convince audiences that restoring soil health through regenerative agriculture was a cause urgent enough to transcend political divides. They won praise for their clear science communication and hopeful vision. Yet this vision - communicated on social media and in the United States Congress as well as in the two documentaries - not only ignored the scientific doubts and evidence gaps surrounding regenerative agriculture's benefits; it also shifted in response to a changing U.S. political climate. We examine the post-truth politics employed to create and promote this vision. Both popular and scholarly discussions of post-truth tend to associate it with the science denialism and “alternative facts” of right-wing populists. But while post-truth is also usually framed as an era or condition rather than an attribute of individuals or political parties, we know little about how this condition has shaped environmental advocacy. Our analysis of the activism behind the making and promotion of Kiss the Ground and Common Ground offers insight into this question.