Frozen in the feed: dissecting bystander indecision in cyberbullying incidents using behavioral reasoning theory
本研究运用行为推理理论，通过混合方法（访谈+418份问卷）分析社交网站网络欺凌中旁观者干预的动机与阻碍，发现利他价值观通过影响干预理由和态度间接促进帮助行为。
Purpose This study uses behavioral reasoning theory (BRT) to explore the decision-making mechanisms underlying bystanders' defending behavior in the context of social networking site (SNS) cyberbullying. The study focuses on the factors that either motivate or discourage bystanders from intervening and examines how altruistic values shape bystanders' decisions to take action. Design/methodology/approach We used a mixed-methods approach and conducted qualitative interviews to identify the reasons for (RFs) intervention (emergency of cyberbullying, relationships with victims, and prior cyberbullying victimization) and reasons against (RAs) intervention (e.g. perceived risk, depersonalization, and number of bystanders). To test the model, quantitative data were subsequently collected through surveys involving 418 respondents. Findings Bystanders' attitudes positively influence their intentions to engage in defending behavior. RF-defending behavior not only directly affects intention but also indirectly increases intention by shaping positive attitudes. In contrast, although RA-defending behavior does not directly reduce intention, it negatively influences intention through its impact on attitudes. Furthermore, altruistic values positively influence RF intervention, reduce the impact of RA intervention, and directly strengthen bystanders' attitudes toward defending behavior. Originality/value This study advances the literature by jointly examining altruistic values and competing reasons for and against intervention, thereby capturing the psychological dilemmas of bystanders and offering a more comprehensive explanation of defending behavior. The findings highlight that strengthening altruistic values, digital responsibility, and urgency-sensitive SNS design—supported by appropriate public policy—is essential for empowering bystanders and creating a safer and more supportive online environment.