市场系统策展:将关怀置于市场核心

Market system curation: Placing care at the heart of markets

Journal of the Academy of Marketing Science · 2026
被引 0
人大 AFT50ABS 4*

中文导读

通过纵向民族志研究,提出市场系统策展作为一种温和的市场转型干预方式,揭示关怀如何通过注入、巩固和扩展机制重塑市场,为构建包容可持续的市场提供指导。

Abstract

Abstract Amid growing imperatives for markets to advance equity, inclusion, and sustainability, we ask: how can market systems be reconfigured toward more socially and environmentally sustainable agendas? We develop an integrated account of care as a market capability. Through a longitudinal ethnographic study, we conceptualize market system curation as a mode of intervention enabling gentle market transformation. We show how care is enacted through the interrelated mechanisms of infusion , consolidation , and scaling out , and is sustained through their ongoing constituent practices. Infusion activates care through attunement, responsibilization and mutualization; consolidation stabilizes care through inscription, maintenance, and governance; and scaling out extends care through translation, extension, and codification, therefore influencing adjacent markets and field-level norms. In contrast to disruptive or oppositional approaches, market system curation demonstrates how markets can evolve from within. We offer guidance for organizations seeking to build inclusive and sustainable market systems supporting non-extractive, socially responsive markets.

市场系统关怀民族志市场转型可持续性