Middle Managers' Interface Work: Exploring Micro‐Practices for Co‐Adoption of Emerging Ecosystem Value Propositions
研究中层管理者如何通过话语、关系和物质等微观实践，在认知、行为、监管和政治界面中推动新兴生态系统价值主张的共同采纳，基于对医疗保健行业六家技术提供商的五年数据。
Abstract Emerging ecosystem value propositions require collective co‐adoption by heterogeneous stakeholders. Focusing on middle managers (MMs) in ecosystem emergence, we introduce the notion of MM interface work: a form of social‐symbolic work comprising discursive, relational, and material micro‐practices within and across cognitive, behavioural, regulatory, and political interfaces. Drawing on rich primary and secondary data collected over 5 years from six technology providers in the healthcare sector, we explain how these micro‐practices underpin the co‐adoption of an emerging ecosystem value proposition. Two key mechanisms drive this process: the integration of micro‐practices within each interface and the synergistic alignment of the micro‐practices across interfaces. Our study advances ecosystem and strategic leadership literatures by explaining how MMs may influence co‐adoption of an emerging ecosystem value proposition ‘from the middle‐out’.