Interrelating strategy and architecture moves: a clinical inquiry into a strategic digital initiative
通过Georgia-Pacific公司智能卫生间项目的四个阶段，揭示了数字举措如何动态协调战略动作（竞争定位、资源重构、组织更新）与架构动作（事件感知、痕迹分析、平台共创），为管理者理解数字化中的战略与技术互动提供参考。
Although research emphasizes strategy and technology concerns in organizational digitalization, we have limited understanding of how digital initiatives interrelate these concerns over time. Against this backdrop, we conducted a clinical inquiry into the Connected Restroom Initiative at Georgia-Pacific with its trajectory through four stages: idea-focused initiation, technology-focused experimentation, customer-focused commercialization, and process-focused consolidation. Empirically, we offer a detailed account of how the initiative iteratively orchestrated strategy moves of competitive positioning, resource reconfiguration, and organizational renewal together with architecture moves of event sensing, trace analysis, and platform co-creation within and across its stages. Conceptually, we draw on these insights and extant literature to develop a grounded model of how the initiative dynamically interrelated strategy and architecture moves as a structured, incremental response to the dynamic business landscapes in which it unfolded. We conclude with a discussion of implications for theory, practice, and clinical IS research.