Healthy and Sustainable . . . Even on Holiday? A Multi-Destination Analysis of Home Behaviors and Vacation Preferences
研究了健康与可持续理念如何影响游客的日常生活和度假选择，发现可持续消费已演变为涵盖环境、社区、社会正义和个人成长的广泛生活方式，但这类游客在度假时并不愿为健康可持续属性支付更高溢价，这些属性已成为基本期望。
This study examines how health and sustainability principles shape tourists’ everyday lifestyles and vacation choices across three destinations. Cluster analysis identifies a substantial consumer segment inclined toward healthy and sustainable lifestyles. The findings suggest that sustainable consumption has evolved into a broader lifestyle that links environmental concerns with community engagement, social justice, personal growth, and well-being. Results from a discrete choice experiment show that this segment does not place a significantly higher premium on vacation attributes related to health and sustainability than other segments do when choosing a vacation, suggesting that these features have become a baseline expectation rather than a distinguishing factor. Results further indicate that destinations recognized for their established sustainability practices are more positively evaluated by this lifestyle-inclined group. Key implications include promoting sustainability as an integrated strategy to enhance quality of life and encouraging destinations and tourism providers to incorporate health and sustainability into experience design.