Innovation Portfolio Management: When Projects Drift From Strategy
本文基于70位大型企业CEO和CTO的反馈，指出创新组合偏离战略的常见原因并非战略或创造力不足，而是组合构建方法本身的问题，并展示了管理层如何重新掌控战略方向。
How often does your innovation portfolio (your budgeted innovation projects) fail to deliver strategic change because it consists of incremental initiatives or serves partisan objectives? Senior leaders often think the problem lies in weak strategy or weak organizational creativity. But, based on feedback from seventy CEOs and CTOs of large organizations, this article shows that something else is going on. The problem is often the result of how innovation portfolios are assembled. The standardized nature of the most widely used innovation portfolio methods leads to portfolio choices that don’t align with the strategy. This study shows how management can take back strategic control.