Research Note University-sponsored Family Business Programs: Program Characteristics, Perceived Quality and Member Satisfaction
研究了21个大学资助的家族企业项目，基于333名成员的反馈，分析了项目内容、有用性和满意度，为项目管理者提供改进建议。
University-sponsored family business programs act as important sources of continuing education and information for family businesses. In spite of rapid growth of such programs, relatively little research has focused on member satisfaction and member perceptions of program usefulness and quality. This study is the first to actively seek the cooperation of administrators and members of family business programs to study issues of content, program attributes, and member perceptions. Using 333 member responses (36% response rate) from 21 university-sponsored programs, perceptions of program content, usefulness, and satisfaction are analyzed. Results provide insight for program directors about how to run programs that best meet the needs of member families.