隐藏光芒还是让其闪耀?探究公开捐赠对捐赠者幸福感影响的因素

Hide the light or let it shine? Examining the factors influencing the effect of publicizing donations on donors’ happiness

International Journal of Research in Marketing · 2015
被引 35
ABS 4
捐赠行为幸福感声誉社会心理学市场营销