Intraorganizational Conflict within Advertising Agencies
研究调查了美国广告公司内部冲突的前因后果，发现集权化、正式化、内部波动和心理距离会增加破坏性冲突，而团队精神则减少它；破坏性与建设性冲突是不同概念，且都影响广告产出质量。
Researchers have limited understanding about the antecedents and consequences of intraorganizational conflict within advertising agencies. To remedy this, we surveyed directors of account services and creative and media departments in agencies across the United States. Findings demonstrate that degree of centralization, formalization, internal volatility, and psychological distance are all positively related to level of destructive conflict, whereas team spirit has an inverse relationship. We also demonstrate that destructive and constructive conflict are distinct constructs and not simply opposing ends of a continuum. Finally, we show that destructive and constructive conflict each influence perceived quality of agency output.