探索规模:小规模思维的优势

Exploring Scale: The Advantages of Thinking Small

MIT Sloan management review · 2003
被引 62
FT50ABS 3

中文导读

研究发现小规模运营在发现热点、快速响应客户需求、监控颠覆性技术及控制成本方面有显著优势,通过案例展示企业如何利用小规模思维获得长期成功。

Abstract

When it comes to thinking about scale, the assumption of corporate leaders since Henry Ford's day has been that bigger is better. And in many situations, such thinking is inarguably correct because of the cost efficiencies that size provides. But sometimes efficiencies can mask opportunities. In their research, the authors found that small-scale operations provide significant advantages in four areas. They allow companies to locate hot spots and tap into local knowledge networks; they make it possible to respond more rapidly to customer needs and to trends in regional demand; they enable companies to monitor potentially disruptive technologies; and they help hold down labor costs while developing managerial talent. Using case studies, the authors illustrate how companies in a wide variety of industries have found the hidden benefits of small-scale approaches to corporate needs. They conclude that executives who develop a deeper understanding of scale and learn when it is better to think small can have a potentially huge impact on their companies' long-term success.

商业管理市场营销组织行为