战略机会主义的策略

THE TACTICS OF STRATEGIC OPPORTUNISM

HARVARD BUSINESS REVIEW · 1987
被引 62
人大 AFT50ABS 3

中文导读

管理者常因日常问题忽略长期目标,本文介绍战略机会主义技巧,帮助平衡当前需求与未来目标。

Abstract

Day-to-day problems often demand so much of an executive's attention that they obscure the long-term vision. Here's how effective managers, using a technique the author calls strategic opportunism, establish the necessary balance between today's need and tomorrow's goals.

战略管理市场营销管理心理学商业策略