An exploration of flashbulb memory
研究了消费者对惊喜事件（如求婚）的闪光灯记忆，发现这些记忆生动持久，常包含当时在场的品牌和产品信息，且依赖口头而非书面分享来维持。
Abstract Flashbulb memory (e.g., memory of one's personal situation in relation to an extraordinary event, such as a surprise marriage proposal) has yet to be closely studied by consumer researchers, and its underlying processes remain a subject of ongoing investigation. These memories can be vivid and confidently held for years after the inciting event, and when maintained as such, they appear to often include information about brands and products that were present during the original action. Maintenance of flashbulb memories depends on engagement in extensive rehearsal over time, and this is enabled by oral but not written sharing of the episode.