Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications
本文回顾文献并构建模型，解释影响东南亚从中央计划向市场经济转型成功的因素，指出渐进式改革虽有效但未来可能需要更扩张的政策以持续繁荣。
Geopolitical events have forced many countries in Southeast Asia to transform from centrally planned to market-oriented economies. The authors review the literature and introduce a model to help explain the forces and factors that seem to affect the success of Southeast Asian transition policies. The authors submit that though Southeast Asian gradualism or constrained capitalism continues to produce positive macroeconomic results and consumption opportunities, more expansive reform policies eventually could be required if these transition economies are to continue to prosper and enhance the welfare of their people. They conclude by discussing marketing implications and directions for further research.