Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action
本文认为解决环境挑战的关键在于理解公地困境等社会陷阱，并提出营销相关方可通过合作贡献解决方案，最终制定缓解公地悲剧的计划。
The authors contend that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma. They propose a synthesis for analysis and action to suggest that marketing's stakeholders can cooperate to contribute solutions and ultimately develop programs that help ameliorate the tragedy of the commons.