营销作为英国中型制造企业长期竞争成功的决定因素
Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms
SMALL BUSINESS ECONOMICS · 2003
被引 35
人大 A-ABS 3
- Roger Brooksbank
- David A. Kirby · 萨里大学
- George H. Tompson
- David B. Taylor
营销企业战略竞争战略制造业