不同时间限制下颜色与图形信息呈现有效性的研究

An Investigation of the Effectiveness of Color and Graphical Information Presentation Under Varying Time Constraints

MIS Quarterly · 1986
被引 250
人大 A+FT50UTD24ABS 4*

中文导读

通过实验评估了颜色和不同信息呈现方式(表格、图形及两者结合)对用户感知和决策的影响,发现结合表格和图形的报告在性能上最优,且颜色在时间紧张时能显著改善决策。

Abstract

A laboratory experiment was conducted to assess the influence of color and information presentation differences on user perceptions and decision making under varying time constraints. Three different information presentations were evaluated: tabular, graphical, and combined tabular-graphical. Tabular reports led to better decision making and graphical reports led to faster decision making when time constraints were low. The combined report, which integrated the advantages associated with both tabular and graphical presentation, was the superior report format in terms of performance and was rated very highly by decision makers. Color led to improvements in decision making; this was especially pronounced when high time constraints were present.

信息呈现决策支持人机交互时间压力