社交媒体互动对消费者-品牌关系的影响：品牌认知与营销行为的三国研究
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
International Journal of Research in Marketing · 2015
被引 665 · 同刊同年前 1%
ABS 4
- Simon Hudson 通讯
- Li Huang 通讯
- Martin S. Roth 通讯
- Thomas J. Madden
社交媒体营销消费者行为品牌管理跨文化研究