Brain Waves, Picture Sorts®, and Branding Moments
本文提出一种结合图片排序与脑电波测量的方法，用于识别电视广告中潜在的品牌时刻，即广告审美体验的个人化意义融入品牌定位概念的特殊瞬间。
<h3>ABSTRACT</h3> This paper describes a method to identify potential branding moments in television commercials. It involves the convergence between two fundamentally different nonverbal moment-by-moment measurement techniques. The first is a picture-sorting technique. The second is brain-wave measurement. At the intersection of the two can be found special moments where the personalized meaning of the esthetic experience of an advertisement appears to flow into the positioning concept of a brand.