Profiting from the “80-20 Rule of Thumb”
研究发现，80-20规则是成熟品牌消费者行为的可预测特征，受品牌知名度和购买频率影响。营销者应关注提升品牌知名度，而非仅瞄准少数高利润家庭。
The “80-20” rule that describes buyer concentration is a predictable feature of consumer behavior for established brands. It is governed by the same principles that affect the overall purchase frequency distribution, namely brand popularity and frequency of purchase. Marketers interested in brand growth and in total brand-profit contribution to the company will focus on increasing brand popularity rather than narrowly targeting a small percent of “profitable households.”