真实性感知、品牌资产与品牌选择意向:以民族餐厅为例
Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants
International Journal of Hospitality Management · 2015
被引 287 · 同刊同年前 7%
ABS 3
- Allan Cheng Chieh Lu 通讯
- Carol Yirong Lu 通讯
- Doğan Gürsoy
品牌管理消费者行为市场营销餐饮业