Consumer and Business Deception on the Internet: Content Analysis of Documentary Evidence
研究了互联网上欺骗手段的类型及其采用的影响因素，通过对1995至2000年间文献证据的内容分析，发现欺骗者会根据目标和自身身份选择策略，为防范和检测互联网欺骗提供了实用启示。
Abstract Internet deception threatens the sustainability of Internet commerce because it undermines trust. This paper investigates the deceptive tactics available on the Internet and some of the factors that make them more or less likely to be adopted. An established theory of deception is applied to the Internet context to identify the deception tactics available on-line. The theory is then expanded with new hypotheses that link the selection of a specific tactic to the identity of the target and the purported identity of the deceiver. Content analysis of a broad range of documentary evidence published between 1995 and 2000 is used to build a database of 201 cases of Internet deception. Data from the database are used to test the hypotheses. The results suggest that deceivers select tactics as a function of their targets as well as their own purported identities. Practical implications for deterrence, prevention, and detection of Internet deception are discussed. Keywords: INTERNET DECEPTIONINTERNET FRAUDCOMPUTER CRIMEELECTRONIC COMMERCEINFORMATION SECURITY